Perifit | Influencer Marketing

From Jan - Nov 2024, I worked with Perifit to hone in on their influencer marketing strategy and work to focus their efforts while improving metrics. This work entailed:

Further defined their target audience and countries (France, Germany, Spain and the US)

Established guidelines and parameters for the types of influencers they worked with.

Created personalized outreach emails that resulted in many positive responses from influencers

Streamlined numerous processes to improve efficiencies

This work improved the CPA by 26.9% and CVR by 0.55% in Q1 alone. In Q2, we saw a 128% ROI, and in Q3, we saw a 250% ROI. Throughout my time with them, a few successful influencers I partnered with included: Caroline Parker

Nora Maite ...and more!

”Kayla was a dedicated and hardworking member of our team. She consistently implemented feedback promptly and maintained an organized approach with a strong focus on figures to lead her decision making. Her positive attitude made collaboration easy and enjoyable."

- Caitlynne, Brand Manager at Perifit