Marketing and Sales for Education Startup

At Better World Ed, a nonprofit creating wordless videos and human stories to inspire empathy and global awareness, I led efforts in marketing and sales to expand the reach of their mission-driven educational content. My role combined strategic outreach, storytelling, and operational efficiency to drive engagement and partnerships.

Marketing Strategy: Designed and implemented campaigns to build awareness around Better World Ed’s unique offerings, including wordless videos and global stories.

Sales Enablement: Built and maintained relationships with educators, schools, and partners to increase adoption of the platform’s resources.

Content Development: Created compelling messaging and sales materials tailored to diverse audiences, showcasing how Better World Ed’s tools foster empathy, compassion, and real-world learning.

Operational Systems: Leveraged tools like Salesforce to streamline workflows, track leads, and enhance team collaboration.

Collaborated with the team to refine value propositions for educators, effectively aligning marketing and sales goals with Better World Ed’s mission.

Established strategic partnerships with schools and organizations, contributing to a measurable increase in platform engagement and adoption.

Enhanced communication systems within the team, fostering seamless coordination and reducing inefficiencies in outreach efforts.

(I also authored a piece which touches more on my personal background, which you can read here)