Designing Collective Identity: Generative Art for DAOs and NFTs

This project highlights my work within DAOs, where I combined my passion for generative art, community engagement, and decentralized systems to create meaningful contributions. Through a series of workshops and creative projects, I explored how generative art—designed with AI tools before platforms like MidJourney emerged—could strengthen collective identity and foster a sense of belonging in decentralized communities. As part of my contributions, I facilitated workshops for Refraction DAO and Forefront, teaching members how to use AI and generative tools to create art that reflected their community values. These sessions focused on connecting creative expression with the broader mission of the DAOs, resulting in unique pieces of art that built collective identity and strengthened the visual language of these communities. In parallel, I designed an NFT collection for Starkeys, collaborating with creatives, clients, and agency managers to successfully execute the project. This involved brainstorming visual concepts, aligning with brand goals, and navigating the technical and creative challenges of producing cohesive digital assets for the NFT marketplace.

Workshop Facilitation: Led interactive workshops for Refraction DAO and Forefront on generative art creation, helping members explore AI tools and audio-reactive visuals to express their community’s identity.

Generative Art Creation: Pioneered the use of emerging AI technologies to create bespoke generative art pieces that resonated with the values and aesthetic of DAO communities.

NFT Design and Execution: Designed and conceptualized a cohesive NFT collection for Starkeys, collaborating with stakeholders to ensure alignment between the agency’s creative vision, client expectations, and technical feasibility.

Stakeholder Collaboration: Coordinated effectively with creatives, clients, and agency managers to execute complex projects, balancing the needs of diverse stakeholders while ensuring high-quality deliverables.

Brand Development: Leveraged generative art to contribute to the visual identity of DAOs, creating art that was not only aesthetically compelling but also deeply rooted in the shared values of the communities.

This project demonstrated the potential of generative art to bring decentralized communities together through shared creative expression. The workshops I facilitated inspired DAO members to explore new artistic mediums, and the NFT collection I designed for Starkeys successfully captured the client's vision while navigating the evolving NFT landscape. Overall, my work contributed to building stronger community identities and showcased how art can drive engagement and innovation in Web3 ecosystems.