Turning Browsers to Buyers: Real estate e-mail marketing
Priscilla Emakpor
Turning Browsers into Buyers: Real Estate Email Marketing Funnel for Adron Homes (Vidco Housing Series proposal)
INTRODUCTION
In today’s competitive real estate market, a powerful email marketing funnel isn’t just an option. It is a game changer.
It drives awareness, builds trust, nurtures interest, and ultimately leads prospects to take action. For a property brand like Adron Homes, it’s more than just sending out messages. It is about telling a compelling story that turns browsers into buyers.
This full-funnel email campaign was crafted to support the launch of the Vidco Housing Series. It is designed to engage and guide prospects at every step of the buyer journey using persuasive storytelling, maintaining Adron vibrant and energetic brand voice, and using proven conversion techniques.
EMAIL 1: Teaser Email – Spark Curiosity
Goal:
To build excitement, create curiosity and tease the upcoming Vidco Housing Series in a way that captures attention and builds anticipation.
Strategy:
I made use of a bold, vibrant tone that mirrors Adron Homes' energy while highlighting affordability, flexibility, and aspirational living. The email hints at a revolutionary offer without revealing too much. Just enough to make readers curious and eager to learn more.
Email Copy:
Subject line: Something Exciting is Landing Soon and It’s For You
Hi [First Name],
There ’s a fresh wave on the horizon. And trust us, it’s got your name on it.
We’ve spent months building something special. Which is a landownership experience that feels like it was personally made just for you.
No stress. No heavy upfront costs.
Just a smooth, bold and flexible path to land ownership that actually works for families, young professionals, first-time investors. People who are ready to rise.
We call it the Vidco Housing Series.
And it’s more than a housing offer. It is making your dream house lifestyle a living and breathing reality.
Stay close to your inbox.
Because when the doors open, you’ll want to be first in line.
Talk soon,
The Adron Homes Team
EMAIL 2: Property Reveal – Introduce the Offer
Goal:
To unveil the 3-bedroom and 4-bedroom Vidco Housing Series apartments while communicating value, affordability, and flexible payment options.
Strategy:
I showcased both apartment types with vivid storytelling, weaving in lifestyle benefits and practical features. The email highlights pain points like housing stress and affordability, and solves them with clear, solution-driven language while keeping the tone energetic and brand-aligned.
Email Copy:
Subject line: Luxury Living. Flexible Payments. Your Dream Home Starts Here
Hi [First Name],
Let’s get into it right away.
We didn’t just create homes.
We designed two bold paths to the lifestyle you’ve been dreaming of without you breaking the bank.
Introducing the Vidco Housing Series:
Spacious. Stylish. Family-ready. And best of all? Affordable with flexible payments .
3-Bedroom Vidco Apartment — Shimawa
For young families, first-time buyers, and rising professionals.
❇️Initial Deposit: Just ₦500,000
❇️Payment Plan: Up to 18 months
❇️Features that make life easier:
• All rooms ensuite (no more bathroom fights)
• Home office (Flex your remote work with comfort)
• Ample parking (say goodbye to street parking)
• Sit-out garden & kids’ play area (your own personalized outdoor chill zone)
• Visitors’ toilet (because your guests deserve comfort too)
4-Bedroom Vidco Apartment — Shimawa & Ibadan
For those who need extra space and luxury.
❇️Initial Deposit: ₦1,000,000
❇️Payment Plan: 18 months (Purchase with zero pressure)
❇️Perks that speak comfort & class:
• Ensuite rooms + Maid’s room (everyone gets their privacy)
• Dedicated home office (Comfortable Remote work setting to boost productivity)
• Roof garden (yes, you get to enjoy rooftop vibes!)
• Optional swimming pool/playground for kids
• Bigger parking space (enough for your guests too)
Heads up:
Development and documentation fees aren’t included.
The Vidco Housing Series was created to make landownership possible for those who’ve been told “not yet.”
So, if you’ve been waiting for a sign? This is it.
We’ll be showing real stories from people who’ve made the move with Adron home in the next email. You’ll see what’s possible.
Talk soon,
The Adron Homes Team
EMAIL 3: Social Proof – Build Credibility
Goal:
To strengthen trust and credibility by showing real success review stories from Adron Homes’ past projects.
Strategy:
I spotlighted a compelling customer review that reflected reliability and fulfillment. Also, I attached a link to the client’s review so they can see it themselves. By sharing emotional, firsthand experiences and showcasing brand consistency, i gave prospective buyers a reason to believe in Adron Homes and act with confidence.
Email Copy:
Subject Line: Real Stories, Real Homes: See What Our Clients Are Saying
Hi [First Name],
At Adron Homes, we believe that every home tells a story. But don't just take our word for it you need to hear it from those who've walked the path to homeownership with us.
Client Testimonial: Grandview Park and Gardens, Atan Ota
"I never thought owning a home could be this seamless. I was not even in Nigeria during that time yet Adron Homes made the process straightforward, and now my family enjoys the comfort and security of our new home."
— A satisfied homeowner
These real-life experiences highlight our commitment to delivering not just houses, but homes filled with joy and lasting memories.
Ready to start your own story? Stay tuned for our next email, where we'll share exclusive offers designed to make your dream home a reality.
Warm regards,
The Adron Homes Team
EMAIL 4: Scarcity & Offer – Drive Action
Goal:
To create urgency and prompt prospects to take action on limited units before they’re gone.
Strategy:
I layered scarcity, benefits, and exclusivity into one powerful message. This email was emotionally charged, bold, and persuasive. It is designed to speak directly to the fear of missing out on a once-in-a-lifetime opportunity.
Email Copy:
Subject line: Limited Units, Flexible Plan and They’re Going Fast
Hi [First Name],
Let’s be honest and not sugarcoat it. Vidco Housing Series is hot.
And it’s moving fast.
We’re down to limited units in Shimawa and Ibadan. People are jumping on this offer because they know what’s at stake:
✅ Flexible payment plans spread across 18 months
✅ Low initial deposits starting from ₦500K
✅ Luxury features like ensuite rooms, home offices, ample parking, playgrounds, and even roof gardens
✅ All wrapped in an experience that feels premium but doesn’t break the bank
But here’s the truth:
Once these units are gone, they’re gone.
No pause. No extensions. No guarantees of a “next batch.”
Just a solid chance to lock down the lifestyle you've always wanted without being financially boxed in.
You deserve this.
Don’t let hesitation or second thoughts get in the way.
Click here to secure your unit now
See you on the other side,
The Adron Homes Team
EMAIL 5: Final Nudge – Seal the Deal
Goal:
To give one last compelling reminder and push the audience toward conversion.
Strategy:
I summarized the key benefits, highlighted what’s at stake, and closed with a strong, confidence-building CTA. The tone remained vibrant and direct. Just enough pressure. Just enough warmth.
Email Copy:
Subject line: It’s Now or Never—Secure Your Vidco Unit Before It’s Gone
Hi [First Name],
This is your last nudge.
We’ve talked about it all:
- The flexible payments.
- The stunning features.
- The unbeatable locations.
- The lifestyle upgrade you deserve.
But this isn’t just another home offer.
It’s the final reminder before the Vidco Housing Series doors close for real.
There are only a few units left. And we mean few.
If you wait another hour, another day, you might be looking at “sold out” signs and wishing you had clicked sooner.
Let’s recap what’s on the line:
❇️ 3 & 4-bedroom apartments designed for comfort, elegance, and functionality
❇️ All rooms ensuite, with spacious layouts, home offices, and optional gardens or roof tops
❇️ Flexible 18-month payment plans, starting with as low as ₦500K
❇️ No stress. No hassle. Just a smooth path to homeownership
This is your moment.
Opportunities like this don’t come in bulk. They come once and they go fast.
Click below to claim your space before it occupied:
[Secure Your Vidco Unit Now]
When the gate closes, it won’t be reopening.
See you on the inside,
The Adron Homes Team
CONCLUSION: The Full Funnel Impact
Each email in this campaign wasn’t just a message. It was a structured to guide potential customers in the buyer’s journey. From sparking curiosity to building trust, showcasing value, and driving action, this funnel created a smooth, engaging path from awareness to conversion.
The Vidco Housing Series isn’t just a housing offer. It is a dream lifestyle. And with a campaign like this, Adron Homes positions itself not just as a real estate brand but as a trusted partner in the life goals of thousands of Nigerians.
This is how you move beyond just selling houses.
This is how you make people feel at home even before they buy.
Like this project
Posted Apr 18, 2025
Crafted an email marketing funnel proposal for Adron Homes' Vidco Housing Series launch.
Marketing Strategy Development for An E-commerce Platform
Facebook ads for webinar promotion
Instagram Ads for Real Estate
Strategic Launch Plan for Babyducts
