Instagram Ads for Real Estate
Priscilla Emakpor
Instagram Ad Campaign for a Real Estate Brand
Brand
Lekki Aviation Town – a premium real estate development in Lagos, offering residential and commercial plots.
Goal
Generate qualified leads for premium land sales in Lagos.
Highlight unique selling points: location, luxury, eco-friendly features, and guaranteed returns.
Encourage immediate action through Instagram DMs.
My Role
Conceptualizing ad copy
Copywriting for Instagram with focus on luxury, urgency, and credibility
SEO optimization through targeted hashtags
Crafting persuasive action-oriented CTAs
The Ad Copy I Wrote
The Future of Lagos Starts Here. So Should Your Investment.
Luxury, convenience, and guaranteed returns and that’s what Lekki Aviation Town promises. This is your chance to own premium land next to major developments like the Lekki-Epe International Airport, with the peace of mind that comes with a Certificate of Occupancy.
Our plots are designed to suit your needs for residential or commercial purposes, offering over 100 luxury buildings, good water supply, intelligent drainage systems, paved roads, robust fencing, and eco-friendly living.
With prices starting at N25M for 300sqm, N40M for 500sqm and N120M for 1000sqm commercial. The Title is C of O. Make a starting deposit of 5M and flexible payment plans, you can secure your piece of Lekki’s most promising real estate.
The future is yours. DM to secure your spot today!
#LekkiRealEstate #LuxuryLiving #LagosInvestment #LekkiAviationTown #RealEstateInvestment #LekkiProperties #PropertyInvestment #LagosLuxuryHomes #EcoFriendlyLiving #SecureYourFuture
Strategy & Why It Worked
Headline Hook: “The Future of Lagos Starts Here” creates urgency.
Pain Points & Solutions: Addresses investors’ need for secure, premium, and well-planned properties.
Social Proof & Credibility: Mentioned Certificate of Occupancy, modern infrastructure, and eco-friendly living.
Action-Oriented CTA: Direct instruction to DM, simplifying lead capture.
SEO-Driven Hashtags: Improves discovery among high-net-worth and investor audiences.
Results
Generated high-quality leads directly via Instagram DM
Increased audience awareness of Lekki Aviation Town’s premium offerings
Contributed to multiple land sales and brand trust in the market
Lessons Learned
Combining luxury positioning with practical benefits resonates with investors.
Short, persuasive copy works best on Instagram feed ads.
Hashtags, when targeted, can enhance organic reach alongside paid efforts.
Direct DM CTA reduces friction and improves lead capture efficiency.
Like this project
Posted Mar 28, 2025
Crafted an engaging Instagram ad for Amazing Mo realty, promoting Lekki Aviation Town luxury living and investment opportunities with strong calls to action.
Likes
1
Views
14
Timeline
Mar 26, 2025 - Mar 27, 2025
