Priscy’s Hairssential is a hair care brand dedicated to empowering individuals to unlock their hair’s full potential, regardless of their hair type. The brand also hosts a active community of hair enthusiasts who actively participate in free hair consultations and access expert hair care tips.
This presentation was created to introduce the brand during a webinar, targeting new members and attendees, with the goal of building awareness, trust, and engagement.
Objectives
Introduce Priscy’s Hairssential to new customers
Explain the brand’s mission and core values
Showcase product offerings and the benefits customers can expect
Encourage customer engagement and interaction
Strategy & Approach
Created a presentation to guide attendees through the brand story
Highlighted key product benefits and unique selling points
Reinforced the brand’s mission and values to build credibility
Designed content to spark curiosity and interaction, encouraging attendees to engage with the brand and join the community
Outcome / Impact
Successfully familiarized the audience with Priscy’s Hairssential
Generated a positive response, brand loyalty, and increased engagement
Increased inquiries and product purchases as attendees explored the brand further
Created a comprehensive brand brief for Priscy's Hairssential, detailing its mission, services, and vision to empower individuals with healthy hair solutions.