Strategic Launch Plan for Babyducts

Babyducts is just starting up so I created high performance copies that resonate with their target audience (moms and mom-to-be) and also generate more leads.

I started with launching copy to build anticipation, explain Babyducts offers and convince their audience to take action. The aim is for their target audience to follow their pages for more tips, subscribe for more emails, and join their community for pregnant women and mothers.

I divided the launch into four phases: • Pre-launch phase

• Launch phase

• Post-launch phase

• Follow up.

1) PRE-LAUNCH PHASE: This is to build anticipation, intrigue and hint your audience about the value to come. I started with a teaser email.

Subject line: Discover the Secret to Stress-Free Shopping for Moms & Babies Hey there, mom/mom-to-be!

ANALYSIS:

This copy creates awareness of Babyduct which is e-commerce platform for babies and expecting mothers. It doesn’t stop there. It also provides solutions to the pains a lot of mom and mom-to-be go through when it’s time to go for shopping. There’s no need to drag heavy carts around the mall while shopping.

And who doesn’t love easy life? Through this copy, they’ll discover there’s option for doorstep delivery. This means a perfect solution has been created for them. Shopping from the comfort of their home and delivery to doorstep.

With all these benefits, I’m 100% sure they would anticipate when Babyducts will be launched.

2) LAUNCH DAY: At this point Babyduct needs a clearer, compelling copy to drive action. It might be to make their first order.

Welcome to Babyduct: Your Ultimate Baby Marketplace!

The long awaited time is here. Babyducts has built anticipation in the pre-launch stage. Now it’s time to take action. At this point, Babyducts is revealing more comfort not just for the baby but also for the mother. They are also offering to give an exciting motherhood journey to their audience. Who wouldn’t want this? A plus benefit is Babyduct community for expecting mothers. While researching, I discovered a high percentage of mothers really wants a community they can relate with. And now Babyducts is telling them it’s available with healthcare class to enlighten them on this journey. If I were an expecting mum or a mum, I wouldn’t hesitate to shop or join the community.

3) POST-LAUNCH PHASE : After launching, Babyducts still need to maintain momentum to ensure customers satisfaction and gather valuable feedbacks and testimonials. This can be achieved with a follow-up email.

This email nurture leads that didn’t convert during the initial launch. It would also re- engage those that converted. At this point, Babyducts is still maintaining momentum with their audience. No one is leaving.

4) AN EXTRA FOLLOW-UP: Babyducts is not done yet. That’s not all. After the initial launch phase, there is still need to hook our audience with compelling copy and to also attract new customers. A perfect type of copy for this stage is Case studies.

Case Study: How Babyduct’s Community is Helping Moms Like Niabari

"Babyduct’s community has been very helpful. Reading other super moms' problems and the solutions to their problems exposes me to many things and makes me a better mom. Even before anything happens to my child, I have gotten solutions from reading messages on the platform." – Niabari Rex-Dum Teete

Client: Niabari Rex-Dum Teete, an active Babyduct community member. Challenge: Niabari is like every mother always ready to improve her knowledge of

parenting and meet the needs of her Baby.

Solution: Niabari discovered Babyduct’s community and became an active participant. By reading through shared experiences and Health-professionals advice, she gained new insights into parenting and learned solutions to common challenges faced by other mothers.

Results:

• Improved Knowledge: Niabari has been able to discover new solutions toparenting

problems by reading the helpful posts and stories on Babyduct’s platform.

• Increased Confidence: She feels more confident in her decisions as a mother, which is empowered by the advice and tips from the Babyduct community.

• Peace of Mind: Niabari no longer worries she has found quick solution about her child’s health, thanks to Babyduct’s community.

This case study provides in-depth example of those who Babyduct has helped.

It also effectively demonstrates the value of Babyduct’s community. This also build audience’s trust in Babyduct and convinces them.

With these copies, Babyducts is able to create awareness, maximize visibility and also drive sales and engagement.