Facebook ads for webinar promotion
Priscilla Emakpor
Facebook Ad Campaign for Webinar Promotion
Brand
PriscyHairssential- A hair-care brand hosting a free 1-day hair consultation webinar.
The Goal
To create a Facebook ad campaign that attracts women struggling with hair-related issues (dandruff, breakage, slow growth, itchy scalp) and drive them into a WhatsApp registration group for the webinar.
My Role
Facebook ad copywriter
Campaign concept development
Conversion-focused messaging
CTA optimization
The Challenge
The brand needed a simple, relatable, pain-point-driven message that would quickly convince cold audiences to join the consultation group.
The biggest challenge:
Converting strangers on Facebook into motivated signups without spending heavily on visuals or production.
The Facebook Ad Copy I Wrote
A closed mouth doesn't get fed. This means you need to ask for something in order to get it.
Have you been struggling with one particular or more hair issues lately? Is it itchy scalp, dandruff, hair loss, hair breakage or even staunted hair growth?
Join our free 1-day hair care consultation with Priscilla - an ardent hair growth coach to get effective solutions to that particular hair problem you have.
It's time to open up and say a permanent good bye to that hair problem.
Date: Saturday 27th of July 2024.
Time: 8:00pm
You can't afford to miss this.
Results
350+ participants registered, with the majority joining through Facebook.
Increased brand engagement and WhatsApp community growth within 48 hours.
The webinar led to multiple post-event product purchases and returning customers.
The brand gained new paying clients as a direct result of the consultation funnel.
The ad achieved high click-through and low cost per lead, maximising ROI.
Why This Worked
This ad converted because it:
Spoke directly to hair problems women face.
Used a relatable conversational tone.
Created emotional urgency and a sense of relief.
Offered a free, low-risk solution.
Used a clear structure: Hook → Pain point → Solution → CTA.
Removed friction by using WhatsApp as the registration venue.
What I Learned
Pain-point driven copy performs extremely well for hair-care markets.
Relatability increases conversions more than aggressive selling.
WhatsApp-based funnels convert better for African audiences.
Persuasive CTAs and free value results to high lead generation.
Like this project
Posted Mar 28, 2025
Promoted on Facebook a 1-day webinar on hair care, helping participants solve scalp issues, dandruff, and breakage while boosting hair growth.
Likes
1
Views
9
Timeline
Jul 8, 2024 - Jul 8, 2024
