Playful branding for plant-based milk

As part of a design challenge hosted by @designerbriefs, we took on this incredibly fun brief and created a conceptual visual identity and packaging for a plant-based milk called NoMu! and won the competition. The goal was to develop a fresh and playful visual identity that would resonate with plant-based consumers.

We approached NoMu! with a focus on organic illustrations and playful typography to create a brand that feels fun, fresh and approachable. Using custom illustrations, pastel shades, and clean imagery, we crafted packaging that stands out on the shelf and appeals to a younger, eco-conscious audience.