While working at a design agency, one of the projects I undertook was the development of the visual identity for MTHD Group, a strategic value creation partner that works with companies preparing for a successful exit.

My role focused on leading the logo ideation and design process, as well as creating a comprehensive brand guidelines document that defined the visual system and ensured a consistent, premium brand presence across business and marketing touchpoints.

This project focused on creating a premium brand identity for MTHD Group, a value creation partner that helps companies strengthen their brand and growth strategy before exit. I led the logo design from initial concept exploration to final execution, developing a mark that reflects precision, trust, and strategic thinking. I also designed the full brand guidelines, defining logo usage, typography, color palette, and visual principles to ensure a consistent and professional brand presence.

Responsibilities • Designed the MTHD Group logo, translating the firm’s strategic, premium positioning into a strong and trustworthy visual identity • Led the logo ideation process from concept exploration to final execution • Developed the MTHD Group brand guidelines, defining logo usage, typography, color palette, and core visual elements • Established a cohesive visual system to ensure consistency across brand and marketing touchpoints

Tools • Adobe Illustrator: logo design and brand identity development • Adobe Photoshop: mockups and visual presentations • Canva: brand guidelines layout and presentation design