I created a full brand deck for Chasing Carrots, a premium clothing lifestyle brand that blends contemporary fashion with purposeful living.
This deck goes beyond traditional brand guidelines by defining the brand's core identity, values, mission, tone of voice, and unique selling propositions. The result is a strategic and visually cohesive foundation that positions Chasing Carrots as a standout in the lifestyle and fashion space... confident, aspirational, and meaning-driven. 🚀
Excited to share this branding work for Vuel Haus, a modern wellness and performance brand built around helping people fuel their best selves through science-backed and thoughtfully designed wellness solutions.
The project included crafting the logo, building the brand guidelines, and designing social media graphics to create a cohesive visual identity across every touchpoint.
The goal was to create a clean, elevated brand that blends wellness, performance, and premium design into a system that feels both modern and intentional.
Website redesign concept for Fuji X Weekly, a platform dedicated to Fujifilm film simulation recipes. The goal was to improve content discovery and make recipes easier to browse for photographers.
The design focuses on clear hierarchy, modular sections, and simple navigation. It introduces featured recipes, camera filters, and structured content blocks to improve the overall user experience.
ps. i love the 3d carousel !!