While working at a design agency, I developed CAMI Studio’s brand identity and scalable brand asset system, delivering brand portfolios, press materials, worksheets, and presentation decks aligned with the studio’s positioning.

This project is focused on creating a scalable, brand-aligned templates that allows CAMI Studio to consistently present work across different projects and platforms. The challenge was to translate an existing brand system into a flexible Canva framework that balances strong visual identity with ease of use for future updates.

Designed CAMI Studio's brand identity from concept to execution

Developed brand assets including brand portfolio, press kit, worksheets, and presentation slide decks

Created visual mockups to showcase brand applications across different use cases

Ensured consistency and clarity across all brand touchpoints

Tools Canva: portfolio presentation template Process

I began by reviewing the design brief, look for existing brand guidelines (if available) in this case the client provided the logo and brand color scheme, prepare content needs (copy was provided in the Canva link attached).

Get as much asset/visuals as possible from the design brief. If they provided a website, check the typography used, design elements, and photography. Get the vibe of the company (e.g. playful, professional/formal, minimalist, etc.)

I designed the core template structure, focusing on clear hierarchy, readability, and visual flow to ensure each project could tell its story effectively without overwhelming the viewer. The templates were built in Canva with usability in mind, allowing for easy updates, duplication, and collaboration while maintaining design integrity.

The initial templates received positive feedback from the client, communicated through the project manager. Following the first delivery, I was asked to continue working on additional templates for future use. This ongoing, project-based work reflected the client’s confidence in the design direction and execution. The collaboration evolved into repeated design requests as new needs came up.