While working at a design agency, one of the projects I undertook was the development of the visual identity for Luv Keto, a digital lifestyle platform focused on ketogenic living. My role centered on designing the brand’s logo and creating a comprehensive brand book that established clear visual guidelines and supported the brand’s long-term scalability across digital touchpoints.

This project focused on developing Luv Keto’s brand identity from the ground up, creating a clear and recognizable visual system aligned with its mission as a trusted ketogenic lifestyle hub. One of the main challenges was adapting to multiple evolving logo directions during development, requiring careful iteration to ensure the final mark felt both trustworthy and approachable.

I designed the Luv Keto logo and brand identity system, including visual guidelines, logo applications, and foundational brand assets to ensure consistency across all touchpoints.

Designed the Luv Keto logo, translating the brand’s mission and values into a clear, recognizable visual mark

Developed the Luv Keto brand book, defining logo usage, color palette, typography, and core visual elements

Established a cohesive visual system to ensure consistency across digital and marketing materials

Adobe Illustrator: logo creation and brand identity design

Adobe Photoshop: mockups and other brand visuals

Canva: brand book layout and presentation design

The client expressed strong appreciation for the initial logo and brand direction, noting that the work helped them connect more positively with the brand. Minor refinements were requested, including the addition of complementary colors to expand the palette and better support future applications.

Feedback was communicated efficiently through the project manager, allowing for quick revisions and same-day updates. Overall, the response reflected satisfaction with both the design outcome and the collaborative process.