Client: Robo Wunderkind (robowunderkind.com) — modular robots and the first AI-literacy STEAM curriculum for K–5: kids comprehend AI by coding, programming and building robots. Winner of the BEST OF STEM award for Best AI Literacy Solution.

Live: robowunderkind.com

Robo Wunderkind sells to schools — which means the site sells to three readers at once: the teacher who has to run the lessons, the curriculum coordinator who has to justify standards alignment, and the administrator who signs. An edtech site that reads like a toy store loses the district office; one that reads like a district PDF loses the teacher. And the product spans hardware (the robots), software (the STEAM Hub platform) and content (the curriculum), which all have to feel like one offer.

Standards language where it counts. ISTE and CSTA appear in the value proposition itself — the coordinator's checklist answered before they ask, without turning the page into compliance prose.

Real classrooms over renders. The photography is kids' hands on colorful robot modules and actual educator workshops — for a school buyer, evidence that other schools already run this is worth more than product glamour shots.

Two funnels, one page. Teachers sample, administrators book demos — the CTAs never compete because they're split by intent from the first screen.