Product Film, Retractable Shelving

Kenneth needed his retractable, backlit shelving system shown in the rooms it was designed for: a luxury bathroom, an entrance hall and a living room, with three product variations. The first version was produced by a freelance 3D artist while I stayed on the client side; when the rounds stalled, I stepped into the build and rebuilt the pipeline so every variation came out of one system instead of one more render.

The first round was produced with a freelance 3D artist in Blender, from animatic to full rendered versions. The client kept asking for changes and each round trip was slow, so I stopped and listed every adjustment by discipline: modeling, animation, texturing, render, compositing, pacing. Then I proposed Kenneth a staged plan: approve one phase, then we move to the next. A modeler prepared clean, hierarchized, baked files, and from there I rebuilt the animation in Houdini.

One animation and one camera, with switches per variation: floral, stone and dragon. Changing the product or the room is a switch, not a rebuild. Final frames went to Drop & Render, my first farm render, which is what made three interiors times three variations fit the budget.

Delivered as one master in three formats, 16:9, 9:16 and 1:1, plus the animatic, for the client's product marketing.

First production round: a freelance 3D artist, Blender. Model prep: a freelance modeler. Client phases, Houdini animation, variation system and render: me. Rendered on Drop & Render.