Takis Hexa Animation for National Campaign Outro

Takis Hexas launched with a national campaign across broadcast, social and OOH. I was brought in to build its closing sequence: the shot that lands the product and the line, and the frame the audience keeps.

The curtain had to feel like the product, not like a transition. I built it from the chip itself: a single hexagon comp duplicated into concentric rings, each instance offsetting its own rotation by index, breathing on a pingpong loop, drifting on a time-driven spin. Twelve, then twenty-five, then forty-four chips — all placed by expression, none by hand.

With the mechanic procedural, one control was left exposed: a Slider on a master null. I keyframed only that slider, so the curtain closes on the beat of the edit and opens into the bag reveal. Procedural for the build, keyframes for the timing.

Delivered in 16:9, 9:16, 4:5 and 1:1. The spot ran on Facebook, Instagram, TikTok and national TV (Canal 5). The official upload on the Takis México channel sits at 80M+ views — and its thumbnail is the final frame of the animation.