Essence by Ruelle - Launch Visual Concepts

Following our ongoing collaboration with Ruelle, a niche fragrance brand, we were invited to develop the visual direction for the launch of their new perfume - Essence.

Essence is a lavender-based fragrance designed to evoke calm, balance, and inner harmony. The goal of this project was not only to visually introduce a new product, but to translate its emotional qualities into a clear, refined, and atmospheric launch concept aligned with the Ruelle brand world.

We developed two distinct visual concepts to explore different emotional angles of the fragrance - one woman-oriented and one product-focused.

This direction focused on emotion and mood. At the center is a calm, introspective female presence - soft, slightly melancholic, and serene. The visuals emphasize inner balance, quiet confidence, and a personal connection to the fragrance.

The atmosphere is light yet mysterious, allowing the perfume to feel intimate rather than promotional.

This direction highlights the fragrance itself and its key note. Using Ideogram, we explored a visual metaphor where real lavender branches appear inside the transparent perfume bottle.

This approach makes the scent instantly recognizable and reinforces the calming, soothing nature of Essence.

The result is a flexible visual foundation for the Essence launch - emotional, scent-driven, and refined. Designed to support campaigns, website visuals, and future launch materials