Built with Kajabi
Strategic Audit & Kajabi Website and Funnel Redesign
Serge Herasymchuk
Verified
From Strategy Session to Full Kajabi Redesign
Project Overview
This project was built in two intentional stages - starting with strategy, then moving into a full website and funnel redesign on Kajabi.
The goal wasn’t just to refresh the visuals, but to rethink the entire client journey: how people discover the work, how they move through content, and how trust is built across programs, courses, and resources.
Stage 1 - Strategic One-Hour Session
We began with a deep strategic session focused on clarity and direction.
During this stage, we:
Audited the existing website structure, funnels, and offers
Reviewed lead magnets and audience segmentation (men vs women)
Analyzed the user journey across programs, courses, and content
Identified friction points in navigation, messaging, and conversion
Defined priorities for growth, simplification, and scalability
The outcome of this stage was a clear, actionable strategy - including recommendations for restructuring the site, improving funnels, and strengthening the overall customer experience. This strategy became the foundation for everything that followed.
Stage 2 - Website Redesign & Funnel Implementation
Based on the strategic roadmap, we moved into full implementation.
We redesigned and rebuilt the website on Kajabi, focusing on clarity, flow, and alignment across all touchpoints.
What we delivered:
Full website redesign across all core pages (Home, About, Programs, Courses, Blog, Podcast, Contact, System pages)
Improved user flow between programs, private therapy, bootcamps, and courses
Creation of multiple lead magnets tailored to different audiences
New sales page for the Private Courage Program
Email sequence structures and automation setup for each funnel
Product and podcast page polish for consistency and ease of navigation
Course and internal product flow improvements inside Kajab
Figma UI KIT
Free Resources
Podcast
Every decision was guided by the original strategy - ensuring the site not only looked better, but worked better as a business system.
Final Outcome
This project transformed the website from a collection of pages into a cohesive, strategic ecosystem. The result is a clearer message, smoother client journey, and a structure designed to support long-term growth across content, programs, and email funnels.
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What the client had to say
I've worked with plenty of design agencies over the years and they've all been *okay*, but Serge is in a different league. He's smart, responsive, creative, and leads a well-organized team to help get the job done on time and in budget.
Geoff Steurer, Loving Marriage, LLC
Dec 10, 2025, Client
Posted Dec 17, 2025
Started with a strategic audit, then redesigned and rebuilt the website and funnels on Kajabi to improve clarity, flow, and conversions.
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Timeline
Sep 25, 2025 - Dec 10, 2025
Clients
Loving Marriage, LLC
