Leenora — Beauty Brand Identity & Packaging

Leenora is a beauty startup founded by a woman who wanted her brand to feel personal, elegant, and unmistakably feminine. She came to Vera Studio with a clear vision: build a full brand identity rooted in her own image, with soft feminine colors and refined typography throughout.

The client needed a complete brand identity system for her beauty line — something that could carry across packaging, digital, and print. The brand had to feel premium but approachable, with a strong personal connection to the founder herself.

Logo & Wordmark — A custom logotype with elegant, feminine letterforms that reflect the softness of the brand

Color Palette — A refined palette built around feminine tones, balancing warmth and sophistication

Typography System — Carefully selected fonts that pair editorial elegance with readability across all touchpoints

Brand Identity System — A cohesive visual language covering patterns, layouts, and brand guidelines

Package Design — Product packaging that translates the brand identity into a tactile, shelf-ready experience

We started with the founder's story and personal aesthetic. Every design decision — from color to type to packaging structure — was filtered through her identity. The result is a brand that doesn't just look beautiful; it feels like her.

A complete, launch-ready brand identity that gives Leenora a strong foundation to enter the beauty market with confidence and clarity.