De Cafe — Full Brand Identity

De Cafe is a coffee shop that needed a complete brand identity built from scratch. The goal: create a visual system that feels warm, inviting, and unmistakably theirs.

Logo Design Designed the primary logo and variations to work across print, packaging, signage, and digital. Clean enough to scale down to a stamp, bold enough to own a storefront.

Color Palette Developed a palette rooted in rich coffee tones and warm neutrals, giving the brand a grounded, approachable feel that works across every touchpoint.

Typography Selected and paired typefaces that balance personality with readability, from menu boards to packaging labels.

Packaging Design Designed branded packaging including cup mockups, bringing the full identity to life in the customer's hands. Every detail, from the cup sleeve to the label, reinforces the brand.

A complete, shelf-ready brand identity that gives De Cafe a professional, cohesive look from day one. Every element works together to tell one story.