MINTY — Brand Identity & Packaging Design

MINTY is a shampoo brand launched by a startup in the Middle East. They came to me with a blank slate — no name direction, no visual language, no packaging. The goal was to build a complete brand identity from scratch and design packaging that could stand out on shelves in a competitive beauty market.

I handled the full brand identity system: logo, typography, color palette, brand guidelines, and visual language. From there, I moved into packaging design for their shampoo line, making sure the shelf presence matched the brand's positioning.

The work covered more than what's shown here — some assets are exclusively for the client and can't be shared publicly. What you see is a curated look at the core identity and packaging direction.

The packaging was designed to feel clean, modern, and premium while staying true to the brand's fresh, minty personality. Every detail — from label layout to color application — was built to work across product variants.

MINTY launched with a cohesive brand identity and packaging system ready for market. The brand went from zero to shelf-ready in just two weeks.