My role. Klaviyo Email Marketing Specialist & Email Design Expert

Project description. A skincare eCommerce brand struggled with low engagement and weak conversions from email marketing. I redesigned their Klaviyo email campaigns and built conversion-focused email flows integrated with Shopify. Implemented audience segmentation, email personalization, and CTA optimization to improve targeting. Optimized email design for mobile and improved deliverability using SPF, DKIM, and DMARC. After A/B testing and campaign optimization, the brand saw higher open rates, improved CTR, and increased revenue from email automation and email campaigns.

Skills and deliverables

Klaviyo Email Marketing & Shopify Automation for Skincare Brand

The Problem The skincare brand had Klaviyo set up but was struggling with: Low open rates and click-through rates Weak conversions from email campaigns Poor audience segmentation Emails landing in spam/promotions No structured email automation system The Solution I conducted a full Klaviyo email marketing audit and rebuilt their system: Designed high-converting email campaigns with strong CTA optimization Built and optimized email flows (Welcome Flow, Product Promotion, Post Purchase Flow) Implemented audience segmentation and email personalization Improved email deliverability using SPF, DKIM, DMARC Integrated Shopify data for better targeting and automation Applied A/B testing and performance optimization

The Result

Increased open rates and CTR

Improved email engagement and conversions

Higher revenue from Klaviyo email campaigns

Better inbox placement and sender reputation

Stronger customer retention and repeat purchases

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