Maverick Collection Email Launch Campaign

Launch a new Maverick Collection while emphasizing durability and craftsmanship without relying on discounts.

Campaign Type: Product Launch Campaign Segmentation Used:

Customers who purchased boots in last 180 days

High engagement segment

Website viewers (30-day product view activity)

In Klaviyo, I:

Created dynamic product blocks for featured items

Built urgency using conditional scarcity messaging

Triggered a follow-up reminder campaign to non-clickers

Set up a click-based retargeting flow

The layout was built in Figma as a modular product showcase system, then replicated using Klaviyo’s drag-and-drop + custom HTML blocks for consistency.

Reduced image weight for faster load time

Balanced product visuals with benefit-led copy

Structured CTA hierarchy (primary & secondary)

36% Open Rate

5.1% CTR

7.4% campaign conversion rate

28% of total launch revenue attributed to email

This campaign demonstrated how strategic segmentation outperforms broad announcements.