Klaviyo Email Flow Optimization
Ajayi Racheal Oluwakemisola
Lifecycle Automation System – Backend Klaviyo Optimization
Beyond campaigns, I built a structured flow system:
Welcome Series (5 emails)
Abandoned Cart (3-step recovery)
Browse Abandonment
Post-Purchase Upsell
Winback Automation
Technical Setup
Behavior-based splits
Predictive analytics segments
Conditional logic by purchase value
Sunset flow for inactive subscribers
Impact (90 Days)
38% of total email revenue generated from flows
29% recovery rate on abandoned carts
21% lift in repeat purchases
Email shifted from broadcast marketing to automated retention infrastructure.
Like this project
Posted May 18, 2026
Rebuilt and optimized backend Klaviyo flows for an ecommerce brand, including abandoned cart, browse abandonment, and VIP sequences. Achieved a 14% cart.
