Klaviyo Email Flow Optimization
Ajayi Racheal Oluwakemisola
Lifecycle Automation System – Backend Klaviyo Optimization
Beyond campaigns, I built a structured flow system:
Welcome Series (5 emails)
Abandoned Cart (3-step recovery)
Browse Abandonment
Post-Purchase Upsell
Winback Automation
Technical Setup
Behavior-based splits
Predictive analytics segments
Conditional logic by purchase value
Sunset flow for inactive subscribers
Impact (90 Days)
38% of total email revenue generated from flows
29% recovery rate on abandoned carts
21% lift in repeat purchases
Email shifted from broadcast marketing to automated retention infrastructure.
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Posted Feb 26, 2026
Built and optimized backend Klaviyo flows for enhanced email revenue and engagement.
