Email Marketing System for Sportswear Brand

This project focused on creating a visually bold, conversion-focused email marketing experience for a performance-driven sportswear ecommerce brand. The objective was to welcome new subscribers, promote featured products, strengthen brand loyalty, and drive consistent sales through professional email design and strategic email marketing.

The brand needed emails that reflected athletic energy, community, and performance while remaining optimized for mobile engagement and ecommerce conversions.

Before the email redesign, the brand struggled with:

Low engagement from new subscribers

Email designs that lacked strong visual hierarchy

Limited product discovery through email campaigns

No structured welcome or promotional email strategy

They needed an ecommerce email marketing solution that could introduce the brand story, highlight products clearly, and convert subscribers into paying customers.

I designed and implemented a complete email marketing framework focused on branding, engagement, and conversion optimization.

Key actions included:

Designing a branded welcome email to introduce the brand mission and community

Creating mobile-first ecommerce email templates optimized for clicks and readability

Structuring product-focused emails to showcase collections and drive product discovery

Highlighting social proof and customer feedback to build trust

Designing promotional sections with clear call-to-action buttons

Ensuring consistent branding across all email campaigns

Each email was structured to guide subscribers from awareness to interest and then to conversion.

Ecommerce Email Marketing Strategy

Email Campaign Design

Welcome Email Flow Setup

Promotional Email Campaigns

Conversion Rate Optimization

Customer Retention Email Marketing

(Experience applicable to Klaviyo, Mailchimp, Brevo, MailerLite, and ActiveCampaign platforms)

Increased engagement from new email subscribers

Higher click-through rates across product-focused emails

Improved brand recognition and trust through consistent design

Increased ecommerce conversions from email traffic

A scalable email marketing system ready for future product launches

This project transformed email marketing into a structured growth channel by combining strong brand storytelling, strategic email design, and conversion-focused messaging. The brand now has a high-performing email marketing foundation that supports customer acquisition, product promotion, and long-term retention.

Email marketing expert, ecommerce email marketing, Klaviyo email marketing, email campaign design, welcome email flow, promotional emails, conversion rate optimization, customer retention strategy, sportswear ecommerce marketing, branded email design, email automation, product launch emails, email funnels.