Email Campaigns for DTC Supplement Brand

This project focused on designing and optimizing conversion-driven email campaigns for a direct-to-consumer supplement brand in the health and wellness space. The primary goal was to re-engage inactive subscribers, recover lost sales, and drive repeat purchases using targeted email marketing and promotional email design.

The brand needed visually compelling, mobile-optimized emails that could clearly communicate value, promote discounts, and guide subscribers back to checkout.

Before this campaign, the brand faced several email marketing challenges:

Inactive subscribers with declining engagement

Missed opportunities for repeat purchases

Promotional emails that lacked urgency and clear conversion paths

No structured re-engagement email strategy

They needed an ecommerce email marketing solution that would reconnect with past customers and turn abandoned interest into revenue.

I designed a series of re-engagement and promotional email campaigns focused on urgency, clarity, and conversion optimization.

Key actions included:

Creating high-impact “We Missed You” email campaigns to re-engage inactive subscribers

Designing mobile-responsive email templates optimized for ecommerce conversions

Structuring promotional offers with clear value propositions and discount messaging

Optimizing call-to-action placement to increase click-through rate

Highlighting product benefits clearly to rebuild trust and buying confidence

Ensuring consistent branding across desktop and mobile email designs

Each email was built to capture attention immediately, communicate benefits quickly, and guide subscribers directly to purchase.

Ecommerce Email Marketing

Promotional Email Campaigns

Re-engagement Email Strategy

Email Automation & Flow Design

Conversion Rate Optimization

Customer Retention Email Marketing

(Compatible with Klaviyo, Mailchimp, Brevo, MailerLite, and ActiveCampaign)

Increased re-engagement from inactive subscribers

Higher click-through rates on promotional emails

Improved conversion rates from email-driven traffic

Stronger repeat purchase behavior

A reusable email campaign structure for future promotions

This project successfully turned dormant subscribers into active buyers by combining strategic email marketing, persuasive promotional messaging, and conversion-focused email design. The brand now has a scalable email system that consistently drives revenue, supports product promotions, and strengthens customer retention.

Email marketing expert, ecommerce email marketing, Klaviyo email campaigns, promotional emails, re-engagement email strategy, abandoned customer recovery, DTC email marketing, email automation, conversion rate optimization, customer retention, supplement brand email marketing, health and wellness ecommerce, email funnel design.