pro
Ajayi Racheal Oluwakemisola
Email Marketing Strategist | Klaviyo & Figma for Ecommerce
- 2x
- Hired
- 12
- Followers
Title High-Converting Beauty Email Design for E-commerce Brand (Éclaté)
The Challenge The client needed an email design that looked premium and trustworthy while clearly communicating multiple offers without overwhelming users. The design also had to perform seamlessly on mobile devices, where most users interact with email campaigns.
The existing design lacked structure, had weak call-to-action visibility, and did not effectively guide users toward making a purchase.
The Strategy Rather than focusing only on aesthetics, the approach was centered on performance and usability:
Establish a strong visual hierarchy to guide users from headline to offer to call-to-action
Design for conversion by placing buttons where users naturally engage
Use a mobile-first layout to ensure optimal experience across devices
Present products in a clean and organized way to reduce clutter and increase appeal
Add-to-Cart Section A strategic upsell section was included to increase average order value. Suggested products are paired with pricing and clear call-to-action buttons.
Trust Elements Trust-building components such as clean beauty icons, free shipping, and return guarantees were included to reinforce credibility and reduce purchase hesitation.
Why This Works This design is built for performance, not just appearance. It aligns with user behavior by supporting fast scanning and decision-making. Call-to-action buttons are highly visible and strategically placed throughout the layout.
The modular structure allows the design to be reused and adapted for different campaigns, while the overall layout reflects real buyer psychology.
Expected Results
Improved click-through rate (CTR)
Increased product engagement
Better mobile user experience
Higher conversion rates from email traffic
Tools Used Figma (UI/UX Design)
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82
Skillshare Certification | Creative Business Planning & Strategy
Successfully completed “The Artist’s Roadmap: Plan Your Art Business for the Year Ahead Using Notion” by Shivani Patel on Skillshare.
This training focused on creative business planning, goal setting, productivity systems, and using Notion to organize projects, workflows, and long-term business strategy effectively.
Through this course, I gained deeper knowledge in:
✔ Business planning and organization
✔ Creative workflow management
✔ Notion workspace setup and productivity systems
✔ Goal tracking and project planning
✔ Time management and strategic planning
✔ Building structured systems for business growth
As someone working in digital marketing, email marketing, and creative business services, learning how to structure projects, workflows, and client systems more efficiently helps me stay organized and deliver better results for clients.
Continuous learning is important to me because strong systems and strategy are just as important as creativity when building successful brands and businesses.
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93
Klaviyo Email Marketing Campaign for Shopify Brand
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Social Media Content Creation for Brand Engagement
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1
High-Converting Beauty Email Design for E-commerce Brand
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Klaviyo Email Flow Setup for Ecommerce Brand
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1
Klaviyo Email Marketing Campaign for Shopify Brand
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1
Klaviyo Email Campaign & Automation for Shopify Fitness Brand
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1
Klaviyo Email Marketing & Email Automation
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1
Klaviyo Email Marketing & Automation System
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0
Klaviyo Email Campaign for Beauty Brand
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Klaviyo Email Campaign for Shopify Beauty Brand
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Email Campaign Design & Klaviyo Automation for Beauty Brand
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Klaviyo Email Campaign Overhaul for Skincare Brand
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0
Email Campaign Design & Klaviyo Automation for Beverage Brand
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1
Klaviyo Email Marketing Optimization for Beauty Brand
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0
Maverick Collection Email Launch Campaign
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2
Klaviyo Email Flow Optimization
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0
Product Spotlight Series – Revenue-Driven Email Architecture
(Featuring Smith Roll Pack, Miles The Ruffle Shoes, Roll Rack Sneakers)
Objective
Create a scalable product highlight structure to increase conversion on individual SKUs.
Execution Strategy
I developed a repeatable product email framework in Klaviyo:
Strong product hero
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124
High-Converting Email Campaigns for Supplement Brand
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1
High-Converting Ecommerce Email Design
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3
Email Marketing System for Sportswear Brand
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2
Email Campaigns for DTC Supplement Brand
1
1
Strategic Email Design & Automation
1
1
High-Converting Email Strategy for The Quiet Culture
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