The goal was to design high-impact promotional emails, improve customer engagement, and increase sales through strategic email marketing, automation and design.
Driving Ecommerce Sales Through Strategic Email Design & Automation
Project Overview
This project focused on elevating the email marketing performance of a fashion ecommerce brand by transforming their emails into a structured, conversion-focused system. The goal was to design high-impact promotional emails, improve customer engagement, and increase sales through strategic email marketing, automation, and visually compelling email design.
The brand needed emails that not only looked premium on mobile devices but also guided subscribers clearly toward purchasing decisions.
The Challenge
Before the redesign, the brand faced several email marketing challenges:
Emails lacked visual consistency and strong branding
Promotions did not clearly guide subscribers to take action
No structured email flow to support discounts, seasonal launches, or repeat purchases
Low engagement caused by generic email layouts
They needed a scalable ecommerce email marketing strategy that would improve open rates, click-through rates, and conversions while maintaining brand elegance.
Strategy & Execution
I designed and implemented a performance-driven email marketing system built around customer experience and conversion optimization.
Key actions included:
Designing mobile-first ecommerce email templates optimized for readability and clicks
Creating promotional emails featuring product highlights, discounts, and seasonal offers
Structuring clear call-to-action buttons to increase click-through rate
Developing branded email layouts that reinforced trust and recognition
Supporting promotional campaigns with clean visual hierarchy and persuasive email copy
Optimizing email flows to encourage repeat purchases and customer retention
Each email was carefully structured to guide subscribers from attention to interest, and then to conversion.
Tools & Expertise Applied
Ecommerce Email Marketing
Email Campaign Design
Email Automation & Flows
Conversion Rate Optimization
Promotional Email Strategy
Customer Retention Email Marketing
(Experience across Klaviyo, Mailchimp, Brevo, MailerLite, and ActiveCampaign-compatible systems)