CROWN ANCHORS – Complete Product Brand Identity
Slobodan Bob Tomić
CROWN ANCHORS – Complete Product Brand Identity
Client: YARDHAUS
Project Type: Visual Identity & Product Branding
Role: Brand & Visual Designer
Year: 2022
Crown Anchor
Crown Anchors is a premium holder designed by YARDHAUS, a company focused on innovative hardware that encourages people to spend more time outdoors through functional and minimalistic design. I was hired to develop the full brand identity for this product, taking inspiration directly from the product’s physical design.
The top part of the anchor resembles a crown, giving the product its name. At the crown’s peak is a circle, symbolizing light or lamps, which ties back to the brand’s broader ideology of illumination, connectivity, and living outdoors.
Deliverables
Logo Design
Typography
Color Palette
Iconography
Custom icons showcasing product features like strength, durability, and tensionability.
Packaging Design
Promotional Materials
Merchandising, brochures, and presentations for marketing use.
Short Brand Guide - Crown Anchors
Crown Anchors - Packaging Design(front side)
Crown Anchors - Packaging Design(back side)
Hanging Tag Design
Tag Design
Sell Sheet Design
Social Media Design
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Posted May 22, 2025
Brand identity for Crown Anchors by YARDHAUS – logo, type, color, packaging & promo, all inspired by connection, light, and the crown-like product shape.
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Timeline
Jul 22, 2022 - Jul 20, 2024
