Sala Sport – Visual Identity for a Specialized Futsal Store

Client: SalaSport Industry: Sports footwear and equipment (futsal focus) Location: Serbia Year: 2022 Role: Brand development and visual identity design

Sala Sport is a retail brand dedicated to futsal enthusiasts and sports footwear, with a particular focus on the Spanish brand Munich, globally recognized for its iconic "X" symbol and extensive range of futsal shoes. The client – a former Serbian futsal national team player – wanted the new brand identity to reflect both his professional legacy and the deep cultural connection to futsal.

The logo was designed to seamlessly blend two core ideas – the futsal heritage and the visual language of the Munich brand. The letter "A" in SALA features a subtle "X" accent, serving as a nod to Munich’s distinctive emblem, without compromising the readability or integrity of the brand name.

A prominent detail is the rectangular frame surrounding the brand name – intentionally shaped to resemble a futsal court. This symbolic choice strengthens the brand’s identity and honors the owner’s roots in professional futsal.

The color scheme – navy blue and red – reflects energy, passion, and confidence, aligning with the brand’s values and dynamic spirit.

Logo in multiple variations (full, icon, monochrome)

Color palette and typography guidelines

Brand applications on packaging, labels, uniforms, and digital platforms

Mockups featuring use on futsal shoes, court elements, and promotional materials