Brand Identity Design for Mums & Love

Mum’s & Love is a maternity clothing brand offering a curated selection of essentials and comfort wear for pregnant women. In 2023, I was brought in to develop their complete visual identity, with the goal of capturing warmth, trust, and a sense of calm care across every brand touchpoint. I led the branding process from the ground up, developing a full visual system that included:

A custom logotype, primary and secondary logo variations, and a standalone symbol

A brand color palette and typography system

Visual motifs and iconography

A thank you card design