Packaging & Plastic Bag Design for Riixo

Client: Riixo

Industry: Aid sports and injury recovery

Location: England

Year: 2023

Role: Packaging Designer

I was hired by Riixo to create the visual and structural design for a series of Ziplock foil bags in various sizes and shapes, as well as a plastic bag used for packaging and product presentation. The bags were tailored to meet the brand's premium medical and recovery-focused positioning, combining functionality with a clean, professional aesthetic aligned with Riixo’s identity.

Impact on Brand Recognition: Thanks to the clear slogan, bold design, and strategically structured information, the packaging significantly enhanced RIIXO’s visibility and brand recognition among athletes and recovery-focused users. The visual elements have become synonymous with energy, reliability, and efficiency, making it easier for customers to associate the brand with its key benefits — fast and practical recovery, without compromise.

For this project, the main challenge was to design packaging that’s both informative and motivating. Since the product serves dual purposes (hot and cold therapy), it was crucial to communicate instructions clearly without overwhelming the user, especially considering they might be in pain or discomfort when using it.

I focused on building a visual hierarchy that guides the eye effortlessly. Every element had a purpose: the bold typography grabs attention, the icons speed up understanding, and the color palette reinforces the brand’s identity while signaling function (cool blue for recovery, sharp contrasts for urgency and clarity).

At the same time, I didn’t want the design to feel clinical. The slogan “DON’T EVER STOP” anchors the emotional side of the product, reminding users that this is part of a bigger journey, staying active, resilient, and committed.

Ultimately, the packaging became more than just a wrapper, it’s an extension of the brand’s voice. And that’s the kind of work I aim for: where design solves real problems, but also builds connection.

Design of Ziplock foil bags in multiple sizes and shapes

Design of branded plastic bag for product packaging

Layout and visual structure aligned with Riixo’s clean, medical-grade identity

Preparation for print and production