MoneySmart x FUTU Meta Ads Campaign

Role: Visual Designer – Meta Ads (Facebook & Instagram) Handled creative concepting, visual design, and ad adaptation across Meta placements. Focused on communicating investment-related messaging in a clear, engaging, and mobile-optimized visual format.

Promote FUTU investment platform via Meta ads

Increase awareness and account sign-ups by highlighting key benefits (e.g. low fees, easy access to global stocks)

Ensure ad creatives appeal to beginner and intermediate investors in HK markets

Visually differentiate FUTU’s investment offering in a competitive market

Align visuals with both FUTU’s brand guidelines and MoneySmart’s ad tone