MoneySmart x FUTU Meta Ads Campaign
Alice Ng
MoneySmart x FUTU Meta Ads Campaign
Role & Responsibilities
Role: Visual Designer – Meta Ads (Facebook & Instagram)
Handled creative concepting, visual design, and ad adaptation across Meta placements. Focused on communicating investment-related messaging in a clear, engaging, and mobile-optimized visual format.
Project Goals
Promote FUTU investment platform via Meta ads
Increase awareness and account sign-ups by highlighting key benefits (e.g. low fees, easy access to global stocks)
Ensure ad creatives appeal to beginner and intermediate investors in HK markets
Visually differentiate FUTU’s investment offering in a competitive market
Align visuals with both FUTU’s brand guidelines and MoneySmart’s ad tone
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Posted Jun 12, 2025
Designed Meta ads for FUTU to boost awareness and sign-ups.
