Localized Storefront Visuals for WellFit
Aleyna Çatak
Storefront screenshots for WellFit, a fictional health & fitness app. The project includes two distinct visual directions: a youthful set with bright colors and rounded typography, and a cool, premium set with darker tones and sharp type, alongside a localized version of the youthful set adapted for the Japanese market, with a region-appropriate font, culturally relevant imagery, and a fully translated UI.
Check out the Figma file here:
The process started with a competitor analysis across YAZIO, MyFitnessPal, Fitbit, and Cal AI, moved through moodboarding and ideation, and developed into app icon iterations before landing on the final storefront compositions. Each design decision, from typeface choice to the model's expression, was made to serve a specific audience and tone.
If you'd like to learn more about this, there's also a presentation:
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Posted Apr 3, 2026
Storefront screenshots for a fictional health & fitness app: Two visual directions plus a localized set adapted for the Japanese market.
