Nomysh | Marketing and Partnerships, Community Manager

Nguyen Thi Ngoc Anh (Ashley)

Marketing Strategist
Social Media Manager
Content Creator
Canva
Facebook
Gmail

Table of Content

Overview
Social Campaigns
Social Media Management
Creator & Brand Relations Management
Blogs Creation

Overview

Nomysh is an England-based third party that connects brands and creators, and creates content campaigns and brand opportunities.
At Nomysh, I (Ashley) spearheaded a multifaceted approach to enhance our online presence and community engagement. I led Social Campaigns that significantly boosted website traffic and expanded our online community. By being a Social Media Manager, I achieved substantial growth in followers and engagement. My efforts in Creator & Brand Relations Management and Blogs Creation resulted in a sixfold increase in active creators, while strategic lead generation, talent and brand acquisition broadened our pool and reactivated dormant accounts, driving continuous growth.

🔵 Social Campaigns

🔹Personalized Profile Review Session Campaign

is a project where we evaluate creator's profile and give direct feedback on how to improve it, help build the portfolio to target the right partnerships on our website.

My work included:

Developed idea & strategy
Established KPIs & evaluation criteria
Created posts on socials
Created content for website
Email Copywriting & Creators' replies
Email Copywriting & Creators' replies

🔹 New Year! New Me! - 2024 Resolution Challenge

aims to encourage creators to add new content and share their Nomysh profiles on other platforms.

My work included:

Developed the concept & strategy.
Set KPIs and evaluation criteria.
Planed content calendar & created social posts.
Managed blog & email copywriting.
Email Copywriting & Creators' replies
Email Copywriting & Creators' replies
Social Posts & Blog
Social Posts & Blog

🔆 Result

Attracted 148 creators to join the campaign.
Resulting in a 110% increase in website content and 226 creators returning the site.
Data Returning the site
Data Returning the site

🔵 Social Media Management

My work included:

Planned, implemented social media strategies & content calendar.
Executed & managed daily posts (using carousels, blogs, videos, job posting & polls)
Communicated & boosted engagement by responding to comments, direct messages.
Analysed and handing monthly report & evaluation.

🔹 Facebook Page & Group (deactivated)

Posts reference
Posts reference

🔆 Result - May 2024

The Facebook page experienced an 89.1% rise in impressions, a 69.9% increase in reach, and a 134.3% boost in content interaction.
The Facebook group witnessed a 6.64% growth & 125% engagement in total members during the same period.
The conversion rate from Facebook to the Website increased by 131.8% in comparison to April.
Data Facebook analysis in May 2024
Data Facebook analysis in May 2024
Website Conversion rate from Facebook in April & May 2024
Website Conversion rate from Facebook in April & May 2024

🔹 Instagram

IG Content Calendar
IG Content Calendar

🔆 Result - June 2024

The Instagram page experienced an 834%+ rise in impressions, a 54.7%+ increase in reach, and a 23%+ boost in post interactions.
The conversion rate from Instagram to the Website increased by 481.9% in comparison to May.
Data Instagram analysis in June 2024
Data Instagram analysis in June 2024
Website Conversion rate from Instagram in May & June 2024
Website Conversion rate from Instagram in May & June 2024

🔹 LinkedIn

🔆 Result - May 2024

Up 62.9% page views, 28.9% new followers & 26/7% engagement rates compare to competitors
The conversion rate from LinkedIn to the Website increased by 181.5% in comparison to April.
LinkedIN Data Analysis
LinkedIN Data Analysis

🔵 Creator Relations Manager

I spearheaded strategic initiatives to diversify our creator base, acquiring fresh talents and reactivating dormant accounts through targeted email outreach and personalized engagement on social media platforms.
Emails reach out
Emails reach out
Post & Personalized reach out
Post & Personalized reach out

Result - May 2024

Effectively boosted creator engagement at Nomysh, seeing a remarkable rise from 4000 to 8000 in 4 months, marking an impressive 200% growth.
May Personal KPIs result
May Personal KPIs result

🔵 Blog Creation

I wrote blogs on the website from December 2023 to May 2024 that achieved positive conversion rates:
Authored 10+ blogs.
Gained 93k views (one blog ranked in the top 2), accounting for 30% of the total website blog views.

➡️ Blog 2

➡️ Blog 3

Blog Views Metrics from Dec 2023 - May 2024
Blog Views Metrics from Dec 2023 - May 2024
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