Overview

Savouri is a restaurant offers a diverse menu of attractive, healthy vegetarian dishes that will definitely satisfy vegetarian and non-vegetarian diners.

For 1 month, I was in charge of managing Savouri's Instagram and Facebook. This included social media strategy, content creating, making video and graphic content, shootings, content calendar monthly reports and daily engagement.

I started with a social strategy presentation where I dove right into a condensed version of their Brand's storytelling, content strategies and growth strategies

Difficulty with brand goals, brand personality and brand concept

Lacking a well-defined strategy

The absence of a substantial customer base

Desire to fully educate veggie meal customers

Aspiring to achieve organic audience growth

Built specified strategies on Facebook and Instagram

Create a consistent brand story, personality and concept

Managed daily posts & created 3 short videos per week to maintain consistent engagement with followers

Due to a vague mission and statement from the beginning, Savouri has struggled with making the right path to promote on social media platforms.

In 2 weeks, I have improved their problems and made a huge impact in directing

Giving Mission statement

Point out Vision statement in Long-term and Short-term

Find out the Core Value and Value Proposition

Create Brand Story

Create Brand Personality Traits

After an hour of discussion with the CEO, Savouri has finally found the insight of their target customers and create 2 personas Primary and Secondary one.

Each of them has distinctive characteristics and POV, but the same mindset is wanting to enjoy plant-based meals as regular meals with animal products without sacrificing the savory flavors. And no doubt, Deme By You is the go-to option.

I created a strategy with 2 phases, a long-term plan with 6 content pillars, monthly calendars, IG feed design, daily data tracking and monthly metric report.