Deme | Marketing Executive & Social Media Manager
Nguyen Thi Ngoc Anh (Ashley)
Brand Strategist
Social Media Manager
Content Creator
Facebook
Instagram
TikTok
Table of Content
Overview
Marketing Executive Work
Social Media Manager & Content Creator Work
Overview
As a highly motivated and creative professional, my experience as a Part-time Marketing Executive, Social Media Manager & Content Creator has equipped me with a versatile skill set in brand strategy, product innovation, e-store management, influencer marketing, and social media management. I have a proven track record of driving growth, increasing engagement, and achieving substantial business outcomes, particularly within the GenZ market segment.
My ability to rapidly develop strategies, create innovative products, and execute impactful marketing campaigns makes me a valuable asset to any brand looking to enhance its market presence and consumer engagement.
⭐ Marketing Executive
My work included:
Developed and executed comprehensive targeted Brand Strategy & Communication Plan for Gen Z couples.
Oversaw and managed e-store visibility & product lists.
Innovated 2 new products that significantly increased orders on Shopee.
Launched a successful Influencer Campaign that boosted TikTok sales.
Secured several premium clients, demonstrating my ability to drive brand growth and engagement.
2. Sub-branding Strategy
🔹 Deme by You - "Still get butterflies" collection
The first personalized couple shirts that allow you to customize the design based on pre-existing love-inspired templates
To promote the "Still Get Butterflies" collection, I worked on Product Innovation and the Communication Plan.
As a result, we successfully created a unique product that resonated with couples, allowing them to personalize their shirts in a meaningful way. This strategy not only enhanced the product's appeal but also strengthened our brand's connection with our target audience, leading to increased engagement and positive feedback.
✔️ Product Innovation
Developed the Product Concept for the "Still Get Butterflies" collection with a message and inspiration/design story centered around the concept of "Still get butterflies."
Generated website content & image.
Product Concept
Generate ideas for the customized design section, which includes: Customized Nicknames, Zodiac Signs, Anniversary Dates & Times.
Customized Design Ideas
✔️ Communication Plan
In order to boost the exposure of the "Still get butterflies" line, I undertook various tasks encompassing Market Research, Executive Strategy, Key Content Details, Influencer campaign & Execution, as well as Content Plan & Execution.
As a result of these efforts, we witnessed a notable increase in brand visibility and engagement across our target audience.
✔️ E-store Visibility Management
Orchestrated Shopee content plan.
Assisted Shopee sale campaign by coordinating directly with Shopee support, managing discount codes, and designing posters.
Executed selling content and product descriptions.
Managed T-shirt product list and SKUs.
✔️ Photoshoot Plan
To launch the new couple mini album, I was responsible for
Planning, executing, and managing the photoshoot
Overseeing content development, creating mood boards
Designing the set, and coordinating with the media team and models.
➡️ Mood board
🔹Deme By You - "My Heaven on Earth" collection
To boost the visibility of the "My Heaven on Earth" coloring line, I undertook responsibilities involving thorough analysising of both customer preferences and product attributes, in addition to crafting and implementing an effective Content Plan.
Reference of the "My Heaven on Earth" Collection
⭐Social Media Manager & Content Creator
My work included:
Enhanced online presence and engagement across Facebook, Instagram, and TikTok.
Orchestrated the development and deployment of targeted social campaigns.
Created strategies, content calendar, managed daily posts, media monitoring, short videos & reels, responded to comments.
1. TikTok Growth
🔹Deme By You TikTok Page
🔹 Deme Couple TikTok Page
🔆 Result
The Video View and Page View increase at 1.4k% and 188.1% which improved to engagement growth of the whole channel
TikTok KPIs showcase 30 days of engagement growth and follower growth
2. Instagram & Facebook Growth
✔️ Post References
I created 3 types of posts: image, graphic design and reels. With this brand, reels work the best for converting because it is more suitable for brand's key vision and target audience.
Image posts
Graphic design posts
Instagram Reel Example
👉 Result
After 1 month, Deme By You has achieved a great result in meeting all the goals and slowly has strong awareness from customers in this niche.
11K + accounts reached | 22K + impressions | 200+ new followers
Instagram Insights in 1 month
