Spicy Social Media

Social media has been a regular format in my copywritng journey. After I became obsessed with Twitter and Tumblr, I decided I wanted to try to make money with those platforms. The whole "content" thing was blooming.

Fast forward eight years, and I've done my fair share of social media writing. Here are some jobs I've enjoyed the most that showcase real impact.

As part of the social media team for Discovery Latin America at Inpulse Digital Agency, I created content for different accounts, such as Discovery Home & Health, Food Network, Discovery Kids, and TLC.

Problem

🚨 Low interaction

🚨 Everyday content lacked a fun, creative approach

Solution

Apply more creativity in the caption and overall post concept by:

📞 Simplifying the concept of the post by imagining a fake call with one of the talents and known personalities of the channel

📝 Writing a copy with different options to choose from to encourage the users to choose one and comment on their pick. The copy says:

"What do you do if Randy calls you?

You pick up and start screaming with excitement 🤯💕

You're very chill; say hi, and proceed to tell him about the 846 wedding dresses you have saved on your Pinterest 📝👰‍♀️

You're too shook to pick up and stand there, not knowing what to do, until Randy finally ends up the call 😱

Results

❤ 50% more likes than the average post

🏆 post with most comments in the account up to that date

Live post here https://www.instagram.com/p/CQG4TKKJF7A/

Problem

🚨 Everyday content lacked a fun, creative approach, especially being a kid's account

🚨 Low engagement

Solution

Apply more creativity in the caption and overall post concept by:

😯 Bring an element of surprise to the equation. In this case, I used a Content Warning in a kid's account; two things that should not be together

✏ ✨Copy✨. For this post, I imitated the warning copies but added essential twists to relate the post to the nature of the account:

Image copy: Sensitive content

The content in this image may be considered extremely cute.

Slide to see the image.

Live post here https://www.instagram.com/p/CWy5fuFJ3Kr/

Results

❤ 200% more likes than the average post

🎖Top most commented posts in the account up to that date

🗨 3% comment increase

Problem

Solution

Results