Web content (from scratch)

Sempre Luna is a luxury nightwear and loungewear brand that focuses y classic silhouettes and quality materials, like silk. They knew this but didn't know how to say it as simply as I did.

As a freelance copywriter, I worked alongside Floral Agency to create the entire website content, brand slogans, and packaging messages. Today, we're going to focus on the website.

The biggest problem we faced was being creatively effective because we didn't have

At the highest level, what problem did you solve, and who did you solve it for?

Goals: Add some goals or requirements that helped get this project to the finish line.

Conduct research and benchmark to understand competitors

Define the brand voice

Structure what copies were necessary

Write in a timely manner

What steps did you take to solve this project’s problem? Share your ideas, what you discovered along the way, and what processes you took to arrive at your solution.

1

Research

2

Define content sections to be filles / working close with the design team

3

Writing

Results 🎁

Wrap up your project by highlighting your successes. If you’re able, highlight key metrics that were improved with the help of your project.

Name Role

Takeaways 📣

What are some things you’ve learned from this project? Is there anything you’d do differently?