CreditDirect.ng is a leading Nigerian digital lending company providing quick loans to salary earners. They needed a modern, responsive website that reflects their innovative brand, boosts trust, and enhances user experience. I was brought on to redesign and rebuild their entire website—migrating from WordPress to Webflow for more design flexibility, performance, and scalability.

The previous WordPress site was outdated, visually inconsistent, and lacked proper UX structure. Key pages were cluttered and not optimized for mobile. It also had slow load times, poor SEO foundations, and limited customization flexibility, making it difficult for the internal team to iterate or launch campaigns efficiently.

I led the complete redesign and rebuild of the CreditDirect.ng website in Webflow. The goal was to create a visually appealing, fast, and conversion-optimized experience while staying true to their brand identity.

Redesigned key pages including the homepage, loan application pages, FAQ, about, and contact sections.

Simplified navigation to reduce bounce rates and increase time spent on site.

Created reusable CMS components in Webflow for dynamic content updates.

Improved page load speed and responsiveness for better user retention.

Integrated custom forms for easier loan applications, linking directly to their backend.

Set up SEO-friendly structure including meta tags, clean URLs, and alt text for accessibility.

Mobile responsiveness increased loan applications by simplifying form usability.

Page load time reduced by 60%, leading to improved engagement.

Improved brand perception, with a fresh and modern aesthetic that aligns with fintech standards.

The internal team can now manage and update the site easily without relying on developers.

Webflow, Figma, Google PageSpeed Insights, GSAP (for animations), Flowbase UI kits

https://creditdirect.ng