Building what financial services should look like -Lemfi

Building what financial services should look like for the next generation of immigrants.

- Orchestrated design initiatives for LemFi's global expansion, overseeing mobile app revamp, Credit line product design execution and user experience enhancements.

- Elevated App Store ratings from 3.3/5 to 4.7/5 post-launch through effective design improvements, signalling a significant boost in user satisfaction.

- Tailored design strategies to local preferences, driving market penetration into India, Pakistan, and China, which significantly fueled user acquisition and engagement in these key South Asian markets.