Brikstack is a growing facility management startup in Nigeria aiming to simplify property care through a tech-first approach. With the Nigerian facility management market projected to hit $12.6 billion by 2027, Brikstack needed a high-converting, scalable landing page to capture early interest and build a waitlist before launch.
💡 Objective
Design and develop a lightweight, responsive, and conversion-driven landing page in Webflow that:
Builds early brand trust
Encourages user sign-ups
Enables analytics and performance tracking
Supports future scaling and updates by the in-house team
🔧 My Approach
Strategy & Research:
Understood Brikstack’s target audience and industry position to guide the design direction. Prioritized clarity, speed, and trust-building in a single-page flow.
2. Design System:
Built a modular design system using Webflow’s Client-First naming convention to ensure easy scalability and maintenance.
Brickstack styling
3. Development:
Developed responsive Webflow layout with scroll-based animations
Integrated jQuery for subtle micro-interactions
Embedded GA4, Facebook Pixel, and Tag Manager for full analytics visibility
Implemented HSTS and Cloudflare CDN for added security and performance
Optimized with Google Hosted Libraries and achieved perfect Lighthouse scores across performance, SEO, accessibility, and best practices
Brickstack styling
🎯 Results
100% Lighthouse score across all categories
+ Early waitlist signups with improved lead quality
<1.2s load time globally via CDN
Easy content management for Brikstack’s internal team
Built a fast, SEO-optimized Webflow landing page for Brikstack, a Nigerian facility management startup—boosting conversions, signups, and Lighthouse scores.