Digital Marketing Strategy for RENO Boxing Launch
KHALED OULMANE
RENO Boxing-ECom Strategy & Meta ADS
RENO Boxing is an Algerian brand specializing in premium boxing equipment. I started working on this project in early January 2024 with the goal of developing and executing a full digital marketing strategy for their launch.
As the agency lead, I handled everything from product positioning to branding strategy, ensuring the brand made a strong entrance into a competitive space.
My work included:
- Full go-to-market strategy
- Strategic Meta Ads campaigns (awareness, engagement, traffic to Instagram, and DM-based sales)
- Copywriting for products and marketing materials - Local market adaptation based on Algerian consumer behavior
- Light Shopify optimization to support the brand’s online presence We didn’t run sales campaigns through the store yet — instead, we focused on DM-based sales via Instagram and WhatsApp, and generated solid engagement from multiple campaigns.
This project reflects my ability to build and position a brand, run objective-specific paid ad campaigns, and guide a launch that aligns with the buying habits of the Algerian market.
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Posted Apr 20, 2025
Developed and executed digital marketing strategy for RENO Boxing's launch. ( Still ONGOING PROJECT )
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Timeline
Jan 1, 2024 - Ongoing
