This was a self-initiated digital product built entirely from scratch, where I managed every stage of the project — from product development to marketing execution. I created a recipe eBook titled "21 Traditional Recipes from Around the World" and developed a complete sales funnel around it using ClickFunnels, targeted toward international markets such as the US, UK, Japan, and India.

✅ Ideation & Product Creation: Researched and organized the content, collaborated on visual design

✅ ClickFunnels Funnel Build: Set up lead magnet + tripwire offers with optimized copy and layout

✅ Copywriting: Wrote ad copy, landing pages, upsell pages, lead magnets, and email sequences

✅ Design: Built the eBook and bonuses using Canva; created visuals for funnel and ads

✅ Meta Ads Campaigns: Targeted international audiences with cold and warm ad sets

✅ Analytics & Optimization: Monitored lead cost, CTR, and ROI to refine copy and offers

Results & Insights:

Even with a very tight budget, I generated real traffic and leads through precise targeting and lean strategies. I focused on high-converting messaging and refined the funnel through A/B testing based on data feedback from Meta Ads.

Attached screenshots show campaign performance (CPA, reach, leads) across different audiences. Some visuals were converted from PDFs and may show slight quality issues, but they reflect real-time campaign data during testing.

This project highlights my ability to: Launch and manage a digital product solo Build and optimize high-converting sales funnels Execute Meta ad campaigns for international markets Write copy that converts across platforms Combine creative direction with performance strategy

I’m open to bringing this same full-cycle marketing system to your business or product launch.