This project was a 5-month collaboration between Mr. Boost Agency and a leading Algerian B2B/B2C brand in the construction materials and home decor sector.

The client aimed to boost their online presence and drive more sales, both via website and direct messages. I led the full digital advertising strategy—from media buying on Meta and TikTok Ads to copywriting, landing page creation, and user journey optimization tailored for cash-on-delivery (COD) customers.

- Launched 67 ad campaigns and managed 80+ ad sets across multiple Meta ad accounts.

- Wrote conversion-focused ad copy using proven frameworks.

- Designed landing pages to support engagement and sales funnels.

- Ran full-funnel ad strategies including branding, traffic, engagement, leads, and sales campaigns.

- Conducted A/B testing between TikTok and Meta; ultimately shifting all focus to Meta due to significantly better results.

Despite a highly competitive niche, we achieved an average ROI of 2.4, with CPA ranging from $2 to $5 depending on product type and margin. 💬 “Working with Khaled had a huge impact on the business. The results were clear, and the investment in his services was well worth it.

💬 “Working with Khaled had a huge impact on the business. The results were clear, and the investment in his services was well worth it.” — Rayane, CEO – ATTOU CERAM

🔹 The company’s senior accountant also praised the performance and impact of the campaigns, highlighting them as a smart investment.

This project proved my ability to scale B2B and eCommerce brands through strategic ads, copywriting, and deep market understanding.