I led the campaign from start to finish — combining technical media buying with copywriting and creative strategy. The campaign focused on Sales & Lead objectives with a cash-on-delivery (COD) conversion model based on local user behavior.

Wrote scroll-stopping ad copy and video scripts

Defined marketing angles for each tested product

Set up and launched Sales + Lead campaigns optimized for Algerian buyers Targeted cold, lookalike, and warm audiences with custom creative

Assisted in creative strategy, especially ad hooks & short-form video

briefs Built and optimized Shopify stores with a mobile-first COD UX

Implemented Meta Pixel, TikTok Pixel, Meta CAPI, and TikTok CAPI

Ran A/B tests, managed manual bidding, and optimized campaigns based on real-time data

Results:

Meta Ads: ⚡ 480 conversions from $667.58 ad spend ? Avg. CPA = $1.39

TikTok Ads: ⚡ 147 conversions from $143.34 ad spend ? Avg. CPA = $0.98

This campaigns was a powerful proof of my ability to run performance-driven campaigns, implement advanced tracking setups, and adapt to both platform behavior and market psychology — all while delivering excellent results in a highly competitive market.