Boral Agency — Multi-Format Creative Direction
Nychta Studio
Project overview
Boral Agency — Multi-Format Creative Direction
Approach
Project overview
At Boral Agency, I designed client-facing assets and maintained brand adherence across web, print, social, and campaign work. I combined hands-on visual design with structured review so creative output stayed aligned from concept through delivery.
Outcome
The challenge
Agency work moves across client brands, formats, and deadlines, making it easy for visual systems to drift when each asset is handled as a separate request.
Role & tools
The approach
I designed assets across multiple channels, worked directly with clients through review, and used brand rules, templates, and QA to maintain consistency. AI-assisted tools supported production where appropriate, while visual judgment and final alignment remained under human direction.
Agency Production — repeatable brand and content systems for recurring agency delivery.
Instagram Videos — social video content shaped into a consistent campaign language.
The Unbreakables Landing Page — a focused digital entry point for a campaign story.
TMTC — Texas Motor Transportation — a sector-specific campaign direction for a Boral client.
MIC Website — a client website direction built within the wider agency system.
What we delivered
• Designed client-facing assets across web, print, social, and campaigns
• Maintained brand adherence through templates, review, and QA
• Worked directly with clients to refine creative work through feedback
• Used AI-assisted production while keeping human visual direction in control
JBS Plumbing — service-led campaign and identity work translated into a clear client touchpoint.
The result
Boral clients received more cohesive creative output across formats. The process connected design quality with the organized review needed to protect each brand as work evolved.
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Posted Aug 19, 2026
Delivered Boral Agency’s brand, landing pages, eBooks, event work, and repeatable podcast visuals across nine client-facing workstreams.
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