Flutterflow Mobile Development for Kamari
William Chidube
Client: Kamari
Project Title: Kamari Vendor Platform: Product Development & Early Access Validation
Role: Product Lead
Develop a mobile-first dropshipping/wholesale platform for Nigerian online vendors, deploy a high-quality closed test build, and validate the core value proposition and conversion funnel for an official market launch.
Live Designs
The Challenge & Product Vision
The primary challenge was to enter the competitive Nigerian e-commerce space by eliminating key structural barriers faced by independent online vendors: product sourcing, inventory management, and logistics/fulfillment. We needed a seamless mobile app that could:
Solve Sourcing: Provide a curated, readily available product catalog.
Guarantee Earnings: Offer transparent, pre-calculated profit margins ("You make: [amount]").
Handle Logistics: Centralize all order processing, delivery, and payment tracking (Lagos, Abuja, Jos focus).
The solution had to be simple enough to be adopted by vendors who rely primarily on social media (WhatsApp, Instagram) for their businesses, while maintaining a professional and trustworthy digital experience.
Live Designs
Solution: Development & Execution Strategy
Our strategy focused on developing a Minimum Viable Product (MVP) with three critical, intertwined components: the Vendor App, the Fulfillment/Admin Backend, and the Early Access Funnel.
1. Product Development (MVP Focus)
Vendor App: Focused development on the core workflow: browsing the Curated Product Sourcing catalog ----> "Sell This Item" to virtual inventory ----> "Share with customer" via social media ----> CREATE NEW ORDER and tracking YOUR EARNINGS.
Live Designs
Fulfillment System: Built the backend to handle the complexity of centralized logistics, specifically integrating delivery cost calculations for Nigerian hub cities (Lagos, Abuja, Jos).
Live Designs
Quality Control: Prioritized a clean, intuitive UI/UX to ensure first-time users could easily navigate complex financial and logistical features.
Live Designs
2. Deployment (Closed Beta)
Platform Deployment: Deployed the application to the Google Play Store using the Early Access program for controlled distribution.
Acquisition Funnel: Established a low-friction, high-intent funnel using WhatsApp as the primary engagement and support channel—a method highly native to the Nigerian market. Interested users were required to provide their Gmail privately to receive the Play Store access link, effectively pre-qualifying them as high-intent testers.
3. Validation & Engagement
Gamified Feature Testing: Introduced the "Free Today" contests to force users to interact with the core revenue-generating actions of the app. Users had to perform the full sales simulation (Add to Inventory -----> Initiate Order) to participate.
Direct Feedback Loop: Maintained the WhatsApp group as a real-time support and feedback hub, allowing us to immediately capture issues (like minor app errors) and address critical business questions (like delivery expansion to Delta state).
Results & Project Impact
The holistic approach—from concept to controlled deployment—successfully validated the model and generated high-quality, actionable data for the official launch.
High Product-Market Fit (PMF) Validation:
Achieved 40+ WhatsApp members and 22+ verified email opt-ins with just three social media posts, demonstrating strong, organic demand for a simplified e-commerce solution in Nigeria.
User questions focused on expansion and product range ("What about Delta state," "Bigger size fits"), confirming they see the app as a viable business tool, not just a gimmick.
Proof of Concept & Conversion:
The "Free Today" challenge successfully drove multiple users through the entire order creation workflow, validating the app's core functionality under pressure.
The platform now has a cohort of highly engaged users who have successfully navigated the app's sales process, providing a strong foundation for future conversion to paying vendors (sales commission).
De-risked Launch: The closed test identified key user pain points (e.g., initial product variety, immediate desire for wider delivery) and confirmed a solid, working fulfillment workflow, greatly reducing technical and market risk for the upcoming official production launch.
Like this project
Posted Nov 1, 2025
Developed a mobile-first dropshipping platform for Nigerian vendors, validated core value proposition for market launch.
Likes
0
Views
1
Timeline
May 1, 2025 - Sep 1, 2025
Clients
Kamari
