Yoopies (formerly FindABabysitter.com), a rapidly expanding platform for childcare services, struggled with low conversion rates despite a growing user base. Their outdated ecommerce journey led to frequent cart abandonment, and an inconsistent design resulted in numerous user complaints. ‍

Complex checkout: The ecommerce flow was confusing, causing increased cart abandonment.

Low conversion: Rapid growth did not translate into sales due to usability bottlenecks.

Poor user experience: Design inconsistencies led to user frustration and complaints.

Diagnosed drop-off points in the checkout process and identified critical User Personas.

Redesigned the ecommerce experience with a user-friendly, responsive interface.

Streamlined navigation, simplified booking steps, and unified design elements for greater clarity and trust.

Conversion rate improved after the implementation of modern design and optimized user flows.

Cart abandonment significantly decreased, reflecting improved ease of purchase.

Positive user feedback and improved engagement metrics.

The enhanced experience contributed to FindABabysitter.com’s successful acquisition by Yoopies.

A concept User Interface based on this redesign was also created for educational purposes in a LEDU course.

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