The Gregory Burns Rebranding
Leela Salim
My client Gregory Burns is a painter, keynote speaker, and team art event organizer. It was important with his extensive history to carefully define and cater all output toward his specific ICP. Through the process of working together, there was some slight rebranding and updating to his socials along with implementing certain social media techniques that attracted the right audience and stayed true to his writing style and personal brand.
To start this process I put together a full proposal of everything that can be done to build brand awareness and increase bookings. This was a full-body approach that went beyond just social media strategies and gave a clear blueprint of the plans to come.
This approach although broad was this extensive due to the openness Greg displayed which allowed me a bit more wiggle room to play with creative ideas and strategies that carried potential.
For more information on this particular project, please reference my website: https://leelasalim.my.canva.site/projects
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Posted Nov 5, 2024
For Gregory Burns, I worked not only on running his full social media but also on creating content that was true to his personal brand.
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