The Gregory Burns Rebranding

Leela Salim

My client Gregory Burns is a painter, keynote speaker, and team art event organizer. It was important ​with his extensive history to carefully define and cater all output toward his specific ICP. Through the ​process of working together, there was some slight rebranding and updating to his socials along with implementing certain social media techniques that attracted the right audience and stayed ​true to his writing style and personal brand.
To start this process I put together a full proposal of ​everything that can be done to build brand ​awareness and increase bookings. This was a full-body approach that went beyond just social media ​strategies and gave a clear blueprint of the plans to ​come.
This approach although broad was this extensive ​due to the openness Greg displayed which allowed ​me a bit more wiggle room to play with creative ​ideas and strategies that carried potential.
For more information on this particular project, please reference my website: https://leelasalim.my.canva.site/projects
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Posted Nov 5, 2024

For Gregory Burns, I worked not only on running his full social media but also on creating content that was true to his personal brand.

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